Ident Research

From my initial research, I learnt that filmmakers used replaced well known ordinary idents with much darker colours. This is done to reflect the genre of the film, letting the audience know what to expect from the film before it even starts playing. Some popular colours used in these idents are black, blue and red as these colours have connotations of danger, death, sadness and loss. I will consider this research when designing my own ident, especially the use of colour. Here are some examples of idents used in successful thriller films: