Production: Deciding Credits Focus Group

For our credits we created three different styles we could possibly use with different fonts. We wanted these to reflect the feel of the film whilst it still seeming professional.

We tested out three different fonts to use for our credits:

Didot:

Courier New :

Chalkduster:

Focus Group:

After creating these example credits we then decided to audience test the fonts with a group of people who represented our target audience, young adults between 15-25. We asked Chloe Scanlon 18, Molly Braggins 16, Jessica Underwood 16, Emily Marsh 16 and Anna McAllister-Little 17. 

After showing our focus group a rough cut of our opening, we asked them to select the font they thought was the best fit in our narrative and genre. The results are shown below:

Didot: 0

Courier New: 4

Chalkduster: 1

After they gave their vote we asked them for their reasoning why they chose a certain font. Some popular opinions from our group was that the typewriter font linked well with our narrative and worked well with the end titles. It was also suggested that it gave a dated feel to the opening and added a sense of mystery and enigma. It was widely thought that the font 'Didot' was too simplistic for the narrative and also harder to read than preferred. Although it was mostly agreed that Chalkduster could have worked, many felt it looked unprofessional and childish compared to the Courier New font. 

Based on the response from our focus group we have decided that we will use the font Courier New throughout the credits for our film.